Motus: UX Writing
CHALLENGE:
Help students understand the class enrollment process
SOLUTION:
Describe the enrollment process in clear, simple language
Background:
Motus Dance Studio is an adult dance studio in Alpharetta, Georgia. They offer several classes throughout the week, and students can sign up for classes on the website or in person as a “walk-in”.
However, the studio was receiving multiple calls a week asking about the process of how to sign up for classes using the website. Specifically, users were confused when clicking on “Book” took them to a third party website (MindBody). Additionally, some users were also asking if they could skip signing up for MindBody and instead take class as a walk-in.
Thus, I worked as the sole UX writer to simplify copy and make the process of enrolling in classes more clear to users.
Before:
too wordy
redundant information
doesn’t communicate all options to users
Copy (Before):
Book one class or two. Our schedule is updated regularly to reflect the most current times and instructors available each day. Should you have questions concerning the schedule shown below please call the studio at 470.545.2524.
After:
simplify text
conversational language
focus more on the process of signing up for classes
give users alternative option if they don’t want to sign up for classes on the website
Copy (After):
Once you click BOOK you’ll be redirected to our checkout process using Mindbody. If you have any questions, please call the studio at 470.545.2524.
We also accept walk-ins.
Results:
Before (average): 12 walk-ins/week, 131 students/week
After (average): 17 walk-ins/week (41% increase), 138 students/week (5% increase)
Next Steps:
I am currently conducting user research (via interviews, surveys, and usability testing) to find ways to make online class enrollment even easier and more accessible for students. While there has been an increase in class enrollment with this new copy, I’d like to use this research to dig deeper into this and other pain points users are experiencing on the website so that we can address them from a foundational standpoint.
I am also collaborating with Marketing and the CEO to build a new user flow for studio rentals.